No you cannot, unless your name happens to be Thomas Payne, you were born over 200 years ago, and actually published the pamphlet titled, "Common Sense".
The truth is that if you listen to most speakers today or read one of the plethora of books about sales, service or whatever, you will find that they are telling you about what you probably already know. For example, "A firm handshake and friendly smile go a long way toward making a lasting impression".... well of course it does.
Is there any true new ground when it comes to human interaction that has not already been written? Possibly, but not nearly as much as has been re-written over and again since the beginning of recorded time. So the question is, why do people keep buying the books, listening to those speakers or receiving the epiphanies in the middle of the night?
The answer is simple. No you cannot copyright common sense - but what ideas you put together behind what you say is as important as how you put your personal brand on it.
No comments:
Post a Comment